July 28, 2008

Women’s Monday Moments - “The “Connector!”

Filed under: Many Messages — Linda Fitzgerald @ 7:43 am

I used to raise funds for charitable organizations - as a development office and later as a consultant with my own company.  The years I spent in this industry were some of the best & brightest learning of my career!

What I learned laid the groundwork for what I’m doing now.  It has been the ’seedbed’ for realizing how important ‘connections’ are when we are pursuing  anything  in life!  Whether it’s managing a home or home-based business.  Be it “teeny-weeny” or multi-millions; we can’t make it happen without those all important connections.

And it’s rare that the connections occur without  a connector!

As I explained to our CRO in a meeting last week; when going after anything of significance with significant folk we don’t know & they don’t know us; it’s critical to our success to have a connector!  For analogy purposes, I’ll call that person our bridge person.

The strategy works like this.  We identify who it is we want to contact.  The higher they are on the ‘food chain’ in terms of how capable they are to meet our needs; the more important it is to identify who bridges between “us” and “them”.  There are of course some other variables in play; but the primary one is to find that person who knows us both.

Or better still, the person who has a relationship with both of us!

What I’ve come to recognize now that I’ve sojourned in the connections-business over the past year, is that no matter what we engage in life; our ultimate success hangs on a hook called ‘connectors’

Yes, we’ll come in direct contact with folks that we’ll connect with directly because there’s a mutual interest, etc.  But the “biggies” will, for the most part, come because we interact with someone who will “take us in!”

When we are starting on a new path in career, business, or life in general; connectors are key to achieving our goals.  They are the ones who will bridge the gap between us and them. 

It’s Monday and the beginning of a new marketplace week.  It may not be the day for strategizing rather than “doing” (as in “activity”).  But the successes of the week may hinge on how well we identify those in our sphere of influence who are our connectors.

And then match them with those we want to come to know.

Just a suggestion for consideration:  you might make a list of who it is you want (or need) to meet.  Then look in your connections file for those who are connected in some way to both of you.  The rest is about connecting with your ‘connectors’.

Trust me - at some point, those ‘connectors’ will take you through an open door that might have remained ‘closed’!

It just occurred to me that I probably haven’t told you anything you don’t already know!  But at times, it’s good to be reminded of the things we know, but may have forgotten we know.

Have an awesome day with great connections from a handful of trusted connectors.

Linda, a fellow journeyer

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